EVORA Purity Guide

Introduction

Understanding gold purity helps you make informed choices when purchasing jewellery. Gold jewellery is rarely made from pure gold alone. It is usually combined with other metals to improve strength, durability, and wearability. At EVORA, we use carefully balanced gold alloys that maintain purity while ensuring the jewellery is comfortable and durable for everyday use.

What is Gold Purity

Gold purity indicates how much pure gold is present in a piece of jewellery. Pure gold is measured in karats. The higher the karat value, the higher the percentage of pure gold in the jewellery. Pure gold is naturally very soft, which makes it less suitable for daily wear jewellery. For this reason, it is combined with other metals such as silver, copper, or zinc to create stronger and more practical jewellery.

Understanding Karat

Gold jewellery is commonly available in different karat levels.

24K Gold

24 karat gold is considered pure gold. It contains almost no other metals. While it has a rich colour and high purity, it is very soft and not typically used for everyday diamond jewellery.

22K Gold

22 karat gold contains a high percentage of gold but is still relatively soft. It is commonly used in traditional jewellery.

18K Gold

18 karat gold contains 75 percent pure gold combined with other metals. This balance provides both strength and beauty, making it ideal for diamond jewellery and everyday wear.

14K Gold

14 karat gold contains around 58 percent pure gold. It is stronger and more durable, and is sometimes used for certain jewellery styles.

What is Hallmarking

Hallmarking is an official certification that verifies the purity of gold jewellery. It assures customers that the gold content in the jewellery meets the declared standards. In India, hallmarking is regulated by the Bureau of Indian Standards (BIS). A hallmark indicates that the jewellery has been independently tested and verified for purity.

Why Purity Matters

Gold purity affects several aspects of jewellery, including colour, durability, and long-term value. Jewellery made with the right purity balance maintains its structure, supports diamond settings securely, and remains comfortable for daily wear.

EVORA’s Commitment to Quality

All EVORA jewellery is crafted using certified natural diamonds and hallmarked gold. We follow strict quality standards during manufacturing and finishing to ensure every piece reflects both beauty and reliability.

Need Assistance

If you would like to know more about gold purity or the materials used in your jewellery, our team will be happy to guide you. You can contact EVORA customer support for assistance related to product specifications, materials, or jewellery care.